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Dec 29, 2020

Today’s episode is all about marketing for online higher ed. How is it that some institutions have grown exponentially compared to others? Joining me today to discuss this is the Founder and CEO of Kanahoma, Seth Odell. Seth is the marketing machine behind institutions like UCLA, SNHU, and many more. In my mind, when I think of marketing, I think of Seth and his idea behind the SNHU bus commercials which helped SNHU grow from 7,000 students to 70,000 students. You are going to love this episode even if you aren’t in marketing! This conversation was absolutely fascinating to me as Seth gives us the behind the scenes look of how marketing works.

You can connect with Seth at, LinkedIn, and Twitter. 

Here's what we talked about:

  • Being in the right place at the right time
  • How SNHU grew from 7,000 to 70,000 students
  • How to get buy in from senior leadership on projects
  • The shift of supply and demand in online higher education
  • Marketing trends in 2020
  • Education perceptions of Gen Z and Gen Alpha
  • The inspiration behind Kanahoma
  • 10 year plans
  • Advice for new entrepreneurs

To learn more about myself and show:

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